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What is the difference between Digital & Offset printing?

Digital printing is best for short runs and plate less, printed sheets are produced directly from a computer file (PDF format ideally). Offset printing (also known as lithographic) in laymen terms is offsetting the images to plates that roll against a rubber blanket that squeezes away the water, picks up the ink and transfers it to paper with ‘uniform’ pressure.

Artwork files & Formats

We require PDF files (Portable Document format), as it is viewable and printable on virtually any platform, it’s less likely to get corrupted and is rich in file integrity. It is also known as Adobe Acrobat, which means that we also accept Adobe Illustrator, Adobe Indesign and Adobe Photoshop. However if you have a Word document, don’t worry it’s a start and we have a capable designer that can help make your artwork print ready.

Paper stocks & GSM demystified

We offer many types of paper and stocks. But let’s explain GSM briefly, basically the way that we measure paper is it’s weight (Grammage or GSM values); the larger the number the heavier the stock.

80 GSM is commonly used for photocopying and manuals and 100/120 GSM for letterheads and with compliment slips.

However if you wanted to print brochures (folded) you will need to bear in mind the weight to avoid cracking on the spine and which type of stock that you want to use. We also like to ascertain your use for them to provide you with a fit for purpose product.

In regards to posters we also like to ascertain your purposes for them. Are they in door and under fluorescent lights, how long will they be up? Or are they out door? This will help you to decide which GSM, the type of stock and whether or not UV inks are needed.

Flyers are available in many different types of stocks and grammage. We do many special runs everyday on lovely stocks in assorted sizes and quantities.

350/360 GSM and 420 GSM are a fantastic heavy stock for business cards, and promo-cards (please refer to our flyer template for size ideas). Perfect for matt and gloss cello or other finishes that you desire.

We recommend K.W Doggett Fine paper and their friendly, helpful staff can provide you with samples as we can too if you like. We are happy to provide you with samples of previous work that we have done too.

Colours – RGB, CMYK, Spot colours & Pantone colours

In a nutshell, RGB is for the web and is made up of Red, Green and Blue. CMYK is a four-colour process that uses Cyan, Magenta, Yellow and Key (black). A Spot colour is selected from a Pantone colour swatch for example 3135 C (the C stands for coated) and a U after a number indicates that the colour is best for uncoated paper stock. Another term that you may hear bandied about is PMS, which stands for Pantone Matching System and basically means as mentioned above that you are matching your colour/s to a Pantone swatch.

The Pantone swatches are a great way to guage which colour/s that you are after however it gets a bit more expensive as the ink needs to be made, a film made for each colour, a plate made, the job done on a separate run and then the machine will need to be washed down ready for CMYK print runs.

However we have a wonderful designer that can convert your spot colours (Pantone) into CMYK bringing costs down and still giving you a quality product.

We have tried to address FAQ’s in each section of this website also but please don’t hesitate to contact us with any questions or check out our blog.

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